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Automation can be implemented at every step of the funnel.
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Each stage disqualifies bad fit prospects and guides the qualified leads to the bottom of the funnel. The funnel starts widest at the top and becomes increasingly narrow at the bottom.Īt the top, prospects are being introduced to your brand. Action: The prospect takes action to become a customer.Desire: The prospect believes your product or service is a good fit for them.Interest: The prospect is interested in what you have to offer.Awareness: When a prospect becomes aware of your business.Elmo Lewis breaks the customer journey into these four stages: Understanding the psychology of the buyer and their journey will allow you to craft your offer and personalize your message to what they’re looking for. The idea is to define your metrics and track the critical events to determine whether a person has moved down the funnel. Or 20% of your content leads to 80% of the lead opt-ins. Maybe you find that 20% of the customers give you 80% of the revenue. Marketing analytics tools like Encharge will give you analytics based on your marketing campaign. Sales funnels allow you to find the 20% of inputs that generate most of the results. The Pareto Principle states, “20% of your efforts drive 80% of the results.” If your Facebook Ads are exponentially outperforming other marketing channels, you can double down on what’s working. Are you still in that mindset an hour, a day, or a week from now? Of course, not.” Impact of Lead Response Time on Sales Gain clarity on what activities drive sales When you fill out a contact form, you’re ready to engage.
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“A study from MIT/ shows that 35% to 50% of sales go to the business that responds first. This increases the chance of converting a lead into a customer and, most importantly, creates a smooth experience with your product or service. Automated messages are sent at the right time when a user is most likely to reply and interact with you. With automation, your leads don’t have to wait hours or even days until they receive an email from you. Increase sales by responding to potential customers fast Encharge is an important part of that.” Dennis Sturm, Marketing manager at Samdock Now we need less than an hour in sales and another hour in CS. “We were spending around 3-5 hours in sales and another 2-4 hours in customer success to acquire each new customer. Targeted onboarding emails guide new users ( Samdock saved 7 hours per new customer and 17 team members with Encharge.Webinars can run on auto-pilot and convert sales without needing to hop on a sales call.Automated sales processes for your deal pipeline, email follow-ups, and more can improve your sales cadence, qualify leads, and save a ton of time.Content helps build trust with your customers 24/7.Paid ads drive new traffic to your business, meaning less time spent actively finding new leads.Scaling a business often requires freeing up time to do other essential activities.ĭeveloping an automated sales funnel can save you time in many ways. Why hire people to perform repetitive tasks when you can automate the work with tools?Įvery business has limited resources. Benefits of an automated sales funnelĪ good funnel is like a well-oiled machine that takes cold prospects and converts them into loyal customers like clockwork - all without working inside the business actively.
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As a prospect moves through the funnel, a business will work with them until they become a paying customer. Each funnel stage represents where the person is in their buyer’s journey. The funnel is broken down into various stages.